WEBSITE: Mule Designs:
Movement, Animation and Culture

Remember the good old days of the internet? Flashing images. Scrolling text. Today we are much more subtle about movement. However, movement is an important consideration in design and is also highly influenced by cultural perceptions.

India is a place that is full of color and movement. I’ve heard other foreigners talk about “visual seasickness” when walking down the busy streets. One of our clients “outsourced” their design work from India to the States because they recognized the importance of culture in design. We took the whole movement thing seriously and created an animated header that would appeal largely to young, Indian professionals and entrepreneurs.