You have only a few seconds to impact visitors to your website and encourage them to take action. For thedivinelibrary.com, we worked with our client to take a somewhat unconventional approach to the home page. We removed all navigation on the page until the site visitor scrolls down the page. This makes sure that everyone who visits the site will focus their attention on the call to action. This may not be the approach for every site, but depending on what action you are leading the user to take this might be a great way to see results from your website.